assurance meaning and definition

ASSURANCE noun

Definition of assurance (noun)

1. freedom from doubt; belief in yourself and your abilities
   • "his assurance in his superiority did not make him popular"; "after that failure he lost his confidence"; "she spoke with authority"
   • synonyms: authority, confidence, self-assurance, self-confidence, sureness
2. a binding commitment to do or give or refrain from something
   • "an assurance of help when needed"; "signed a pledge never to reveal the secret"
   • synonyms: pledge
3. a statement intended to inspire confidence
   • "the President's assurances were not respected"
4. a British term for some kinds of insurance