English dictionary

touchpoint meaning and definition

Definition and meaning of touchpoint at MeaningMonkey.org. touchpoint meaning and definition in the English Dictionary.


Definition of touchpoint

  1. a point of contact or interaction, especially between a business and its customers or consumers.
    • "every touchpoint must reflect, reinforce, and reiterate your core brand strategy"
  2. a point of reference.
    • "one of the cultural touchpoints for the late 1990s"
Source: Oxford Languages

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